ZARA, Spain SPA Brand

  It is the fastest SPA brand in the world with the largest sales in the world. It is the parent company of Inditex, a global fashion group based in Spain. Since ZARA accounts for nearly two-thirds of Inditex sales, the public can equate ZARA with Inditex. The Spanish pronunciation is close to the pronunciation of Sarah, but it is commonly used in Korea. Among the SPA brands, H & M is competing with global recognition and sales in many ways. However, in Korea, UNIQLO has a high recognition and sales.

 

 It is a brand that expresses the concept of fast fashion that grows most clearly. ZARA is one of the most representative of SPA brands, with a small amount of production, short production time, low quality and fast turnover. H & M, which has a fairly rapid turnover rate, takes three months from product planning to production, but ZARA takes only two weeks on average. The sales results of the stores in the world are immediately reflected, and if the products that sell well and those that do not sell are found, they are immediately reflected in the production of the product afterwards. In this way, ZARA will have an average of 11,000 products compared to other SPA brands, which usually have between 3,000 and 5,000 products at most. However, it seems to be less concerned about the quality and durability of clothes.

 

 The products of Zara have a neat, neat and mature design. Fashion Magazine Expressed in English, it is minimal and mannish but formal. In some cases, it is regarded as an unmatched design, but when you know the design pattern, men 's clothes often become a ridiculous place with' a design that catches the dull colors of black ~ gray tones '. Women' s clothes are stylish but they have no style It is also evaluated as. Overall, I feel fine. However, the design is not plagiarism, and it is not easy to put a lot of unclear copying, so it is sometimes nicknamed as Jarashi. Most of them operate stores that divide women's and men's lines into layers, and as UNIQLO has the principle of independent operation of each store, the items that are introduced vary from store to store. There is a band with both premium brands. It is said that the quality of the drink is similar to that of Banana Republic. The disadvantage is that the quality of the fabric is slightly lower. The SPA brand is cheap, and it is a business to wear off moderately and expect to buy other clothes quickly, but the problem is that the price is getting bigger when imported into Korea. Therefore, it is a good idea that Korea is not a huuko among domestic consumers. One dish is about 80,000 won to 90,000 won, but it is very expensive considering that the premium brand diesel cooking department store price is around 50,000 ~ 70,000 won. On the mainland of Spain, young people are not allowed to wear clothes in the winter season, nor are they handled by tourists traveling on the streets. In Korea, the problem is that they are selling as if they are luxury brands. I can not help saying that Eight Seconds and Top Ten are much better.

 

 Some say it is famous for its notorious customer service abroad. It is also characterized by high popularity in the Chinese territory. It is not a low-end brand, but it is also characterized by a different price range, which is not so expensive. As reflects the high growth of the brand, Inditex President Amancio Ortega is the third richest man in the world, surpassing Warren Buffett in 2012. In 2016, Bill Gates topped the list. Some of the shirts and shirts sold for 1 to 20 thousand won with the title of 'Grow up' when they go to department store stores are some unknown clothes that can not be known whether they are really grown.

The problem is that the quality of genuine fabric also falls. In recent years, it has been found that the legs of dead mice are stitched on the inside of the product in the US, where the market share is falling, and there is no reason to interpret it as the fact that ZARA Retail Korea president in Korea dismisses Park Geun-hye at the end of 2016 And the bad news overlapped. The people who participated in the protests were also more inclined to participate in demonstrations on weekends while working hard on weekdays. They were more repulsive in that they portrayed those citizens as if they did not have to do so.